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KMID : 0926620000050020059
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Korean Journal of Hospital Management
2000 Volume.5 No. 2 p.59 ~ p.77
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A Study on the Criteria for Selection of Medical Care Facilities by Cataract Patient
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Abstract
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There are increasing interest and need for information on health care consumer with the significance of hospital marketing and strategic planning being increasingly emphasized. This study was conducted to investigate the criteria for selection of medical facilities according to the characteristics of cataract patient.
In order to investigate the major factors affecting selection of medical facilities by cataract patient, 300 subjects of cataract patients who was operated at 5 various medical care facilities were selected. Questionnaires are given on March, 2000. and 273 questionnaires were collected. Two types of hospitals (Eye Hospital and University hospital) were combined and analyzed. The main results of this research is as following;
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